VELUX is known for their bold and bright ideas, and their new environmental goal is no exception. VELUX is looking to the past to protect the future with their promise of becoming lifetime carbon neutral by 2041.

‘Lifetime Carbon Neutral’ is about taking responsibility for all past carbon emissions, for VELUX that means going back all the way to 1941 — when the company was first founded. To achieve this goal, VELUX has partnered with the WWF to develop five different conservation projects throughout the world. The projects include planting 200,000 hectares of forest, and the conservation of existing forests. Through a partnership with the WWF spanning the next 20 years, VELUX will be able to regularly evaluate their progress.

In creating a better future, VELUX is changing many aspects of its business, such as working towards packaging that is 100% recyclable with zero plastic — and holding suppliers accountable for their own environmental practices. VELUX CEO David Briggs, said, “This has created a substantial difference in the way VELUX conducts business, from production to logistics — the goal is to reduce the carbon footprint of our value chain by 50% — and be operating a carbon neutral business by 2030.”

Having the support of local WWF teams to assist VELUX in their goals, there is no uncertainty about making their 2041 goals a reality.

It will take the work of everyone to make a difference, so if you would like to learn more click here to see the entire strategy or call VELUX today.