Any design process balances client aspirations against budget constraints. How often have you faced the challenge of aligning a project's cost with its needs and vision?

In this post I’d like to explore the concept of price. How important is it? What is a fair price? Will high prices come down?

You would have heard the sayings 'designed to a budget' and 'built to a price', both of which have negative connotations, but surely being 'cost informed' will lead to better design outcomes.