Display + Product Winner

Project: Building Blocks for Quay Quarter

Practice: Lymesmith

Name: Sonia van de Haar 

With an activation that invites you to come and play, the colours on these building blocks are a key part of the attraction, inviting attention and involvement. Interactive and social, this unique yet related palette, is subdued, a fresh direction in using colour to attract attention without just opting for the boldest colours. The colour takes the project forms up a notch, adding another level of interest. The colour palette demonstrates a strong relationship between the tower and the building blocks themselves with colour combinations cleverly positioned across all faces. A stand out winner.