Dulux's drive to do better comes from its partners, customers, and employees. Dulux believes in making positive sustainability impacts with industry-leading safety practices and reducing harmful chemicals, while focusing on less landfill waste and contributing to local communities.

Practising sustainability every step of the way

Dulux focuses on the long-term sustainability of the substrates that the paint covers. Coating products are about protection, durability, and extending the useful life of a building or a substrate. On exteriors, it is by protecting the surface from UV, salt, and other climate issues; and for interiors — making coatings that can be washed many times, keeping surfaces looking clean, fresh, and protected for longer. “Preserving the useful life of the surfaces, translates into a longer period between re-coating — resulting in fewer resources used as well as better-quality products, sustaining the built environment,” says Heather Goode, Dulux's Technical & Quality Manager.

Ecolabel Certifications, in New Zealand and globally

In New Zealand, the Environmental Choice (ECNZ) eco label is one of the most recognised labels that is steering the coatings industry in the right direction in the areas of waste, chemicals of concern, and volatile organic compounds (VOCs) reduction. In 2022 alone, Dulux added six new products to the ECNZ certification. Dulux UltraAir is one of the two product ranges that is recognised by Global GreenTag, a third party eco labelling scheme that uses the principles of the United Nation’s sustainability goals to assess a company’s production life cycle and finished products.

Sustainable future for stronger communities

Dulux is involved in several programs to ensure the communities in which it operates are looked after. The Dulux Paint Take Back Service, established in 2009, enables the return of left-over paint and packaging to Dulux to be recycled, reused, or disposed of in an environmentally responsible manner. Water based paints are donated for uses such as graffiti abatement, while solvent-based paints are sent for solvent recovery or responsible disposal. In addition, Dulux, and the Department of Conservation (DOC) Te Papa Atawhai have partnered since 2013, to protect and restore DOC and community huts and buildings. Dulux is proud to support DOC in protecting the natural and historic heritage sites that have inspired the Dulux Colours of New Zealand range.

Cabot's Timber Finishes, part of the DuluxGroup, is a leading woodcare brand in New Zealand. Cabot’s is an official partner of Trees That Count and has funded the planting of thousands of native trees across the country in its mission to protect the timber for future generations to enjoy.

Dulux sustainability commitment: A future without harm

Dulux has been part of the New Zealand community since 1939, manufacturing locally and striving to sustainably manage its financial, environmental, and social impacts. Dulux is committed to its safety and sustainability vision of “A Future Without Harm” for the success and well-being of its business, stakeholders, and mana whenua.