The Pink Batts logo was recently modernised with a new tagline – "more than comfort" – developed to draw attention to the numerous benefits of Pink Batts products. This logo is now highly visible on the packaging, and the pack's transparent section allows customers to view the product of purchase.

The sub brands have been aligned with the new logo and will be highlighted on the product label.

Colour bands have been used to make the application obvious. The colour coding, blue for roof, orange for wall and green for floor, makes it clear where each product should be used removing confusion for customers selecting products.

The installation instructions have been expanded on all our products with more detail included, for example the Pink Batts SnugFloor™ underfloor insulation instructions include the hazards to watch out for when installing the product under an existing floor. And the ceiling instructions also include the latest details for clearances around light fittings.