Heritage Carpets is excited to bring Bentley’s new backing product to New Zealand. Selecting EliteFlex backing means architects and designers can specify some of the beautiful Bentley carpets they know and love in fit-outs that typically require a more aesthetically utilitarian solution.

EliteFlex backings add a long list of enhanced performance attributes that mean the creative Bentley designs can be installed as effective solutions where there is high-wear demand on flooring, including education, aged care, medical, hospitality, retail and heavy traffic work spaces.

EliteFlex Hardback features five highly functional layers that improve carpet performance including dimensional stability, thermal and moisture protection. This means it won’t shrink at the seams and absorbs the impacts of a heavily trafficked floor. Even the ambient room temperature is warmed in winter months, by its insulating effect on the slab. EliteFlex Cushion back adds a 6th layer for additional sound reduction, under-foot comfort and extended appearance of the top carpet by up to 50%.

EliteFlex increases the longevity of the flooring through ease of maintenance. The moisture impermeable layer means spills are kept close to the surface for easy cleaning, and installation using PermaWeld Premium Seam Sealer ensures moisture does not migrate through the seams. PVC free, EliteFlex will not negatively react with moisture in the slab, preventing material degradation and odour.

The structurally stable, 1.83m-wide roll is the perfect runway for larger cleaning equipment, meaning traffic, soiling and spills won’t degrade the beauty of the product. These qualities make it ideal for aged care and medical, hospitality, or anywhere where spills are likely.

Wellbeing is the priority when material choices are made that contribute to more comfortable, healthy, and safe environments. EliteFlex is certified Cradle to Cradle Silver, NSF 140 Gold, and CRI Green Label Plus. All Bentley’s solution-dyed yarns never include topical soil and stain inhibitors or antimicrobial treatments, which can be harmful to the environment. Yarns are engineered to resist soiling and staining, retaining texture and colour even under the most challenging conditions. Bentley’s broadlooms and EliteFlex are the perfect marriage of beauty and resilience.

A breakthrough product that broadens the opportunities for specifiers to choose quality carpet with a design edge for hard working spaces, EliteFlex and the Bentley flooring range are available exclusively in New Zealand through Heritage Carpets.