People love to have choices, but sometimes it’s difficult to select hardware based on drawings and brochures alone. When it comes to something as personal as the cabinetry and drawer systems in highly visible household areas, many clients prefer to browse their options in three dimensions.
That can be challenging if circumstances make it hard to come into the showroom and be ‘hands on’ with the product. So Blum has translated its Auckland and Christchurch product showrooms into a 3D online experience.
Give your clients a guided tour in 3D
Imagine you have a client who wants to compare storage hardware or box systems like LEGRABOX or TANDEMBOX. Blum’s 3D showrooms enable you to walk them through the virtual space, zoom into the systems for a closer look, and pull back to see them in situ.
Size and scale are intuitively communicated. Clicking on a product brings up a window that displays it in more detail. Detailed specifications are available with another click.
You can use these virtual spaces to give your clients a taste of what each product can do and how it works. Sitting side by side
— or sharing screens on a video call — can be a powerful way to explain your thinking, get unfiltered feedback, and bring aspects of the design to life.
Videos complement the virtual tour
Blum has also created YouTube videos that show storage solutions in attractive showroom settings. Ideal for ‘storage inspiration’, the short movies can help your clients see the quality and understand the performance of products you may be recommending.
They may also prompt ideas for smart, attractive storage in areas your clients may never have considered, such as SPACE TOWER in the bathroom or AVENTOS in the laundry and living area.
While Blum’s state-of-the-art Auckland and Christchurch showrooms are always there for designers, cabinetmakers and clients to explore in person, Blum now provides a 3D virtual equivalent when physical visits are not possible.