The luxury car marketing experience starts well before the client gets in the car. It's a given these days that the surroundings must reflect the values of the brand. So when that brand is Jaguar and Landrover, the showrooms need to effuse the same understated elegance and dignified resolute performance as the vehicles they protect.

Dunedin agents Armstrong Prestige understood this well, when they fitted out their new showroom with floor to ceiling windows, large inviting entranceways, and granite floors throughout. But this introduces a very dangerous issue, in that dust and water are equally deadly to such a slick surface.

To overcome this obstacle, Armstrong Prestige chose to finish the entranceway with a CoralTread entrance matting system, to remove dust and moisture before it's trampled inside.

Noted for its high quality look and feel, CoralTread is remarkably efficient at removing contaminants, removing five litres of moisture for every square metre of matting. This ensures customers arrive on the polished granite floors absolutely dust and moisture free.

And CoralTread looks the part too. The high quality low profile matting system is fabricated to order, fitting snugly in the slight recess designed for it in the doorway.

In a slight deviation from conventional entrance matting systems, Armstrong has used Advance Flooring products on both sides of the doorway, creating an additional visual cue leading visitors from the outer lot to the inner sanctum of the showroom.

The outer portion of the entrance matting incorporates Advance ReTread recycled rubber infills, which loosens and strips the larger buildups of dirt, grit and moisture, while the inner matting system incorporating high quality polyamide inserts removes almost all traces of water or dirt.

Thanks to CoralTread, Armstrong has a stylish yet highly efficient barrier to contaminants which could otherwise wreak havoc with its pristine surroundings and stock. It adds to the understated luxury, while creating a cleaner and safer showroom. And it will stay that way at least until the showroom is due for its next refit.