Product News

Below are some examples of effective product news articles.

Features these have in common: 

• A purpose, such as introducing a new option, update or resource; promoting recently earned certification; or educating specifiers on the use of their products
• A clear structure that introduces the news or topic, followed by information on the related product/s
• High-quality in-situ images (where possible)

Interiors

Thermo Acoustic Ceiling Panels Contribute to Net Zero
This article outlines how the product contributes to net zero initiatives and how it met MoE requirements. The article has an attractive hero image, is clearly structured and details benefits to sustainability and acoustics, as well as key availability info. 

A Building Industry First: APT partners with Native Forest Restoration Trust
This article announces a new initiative and outlines how this is part of a larger commitment by the company to take sustainability seriously. It is detailed with clear information on the partner organisation and how the partnership will support the environment. 

Seven Ways to Create a Sophisticated Scandi Kitchen
This article has a focus on design with a list of tips for how to create a Scandi-look in kitchen. High-quality in-situ images demonstrate some of the ideas mentioned using the supplier's product. 

Exteriors 

VENT Ridge Vents Now Even Easier to Specify and Install
This article provides an update on two existing products, outlining key changes and how they will help simplify specification and design. The article is clear and concise, with contact details for a technical rep for any specifiers with further questions. 

Mix and Match Profiles with Nu-Wall’s Trusted Aluminium Cladding System
This article highlights the capability of the product to be used for mixed cladding designs. Subheadings divide the article, making it easier to read, with four key points made on the benefits of the product for building users, clients and specifiers. 

Woodspan PLT: A Dependable Structural Timber Alternative
This article is focused on local manufacture at a time with supply issues for some structural timbers. The article uses subheadings to highlight key advantages of use, with an emphasis on local materials, local manufacture and local support. An eye-catching hero image helps draw the eye in and illustrates a potential application.