New Products

Below are some examples of effective new product announcement articles. 

Features these have in common:

• A clear to-the-point description of the product, its composition and use 
• A focus on the key benefits of the product and the architectural problem/challenge the product resolves
• Eye-catching images — either high-quality renders (good) or in-situ photographs (better!)
• Mention of the product's history of use or a recent successful project (where possible)

Interiors

Interior finishes — paint
New Ultra Low Chemical Emissions Paint from Dulux Brings Added Peace of Mind
This new product announcement focuses on one key benefit of the product, while also adding in additional info on other secondary benefits. Quotes from the supplier emphasis benefits further, while mentions of environmental certification add credibility to claims made. 

Interior framing systems: 
Fastmount Seeks to Standardise Framework and Panel Mounting with New System
This article details the composition of the system and how it has been designed to provide key benefits. The article includes a detailed list of key benefits and an explanatory video below to further educate specifiers. 

Interior walls and cabinetry: 
Prime Toitū Veneer Recreates the Look of Solid Timber
This article features a descriptive title which clearly outlines the key benefit of the product. High-quality images demonstrate potential uses while detail on sizing and options available give specifiers a clear idea of what is on offer.  

Exteriors

Cladding design:
New Cavity Closer Innovation Delivers Improved Aesthetics
This article clearly outlines the key features and benefits of the new product and how it improves on existing alternatives. Quotes from the supplier add extra technical detail while clear images show the product in-situ. 

Pre-cladding:
New BRANZ-Appraised Synthetic Flashing Tape Supports Building Reliability and Longevity
This article uses sub-headings to emphasise and clearly outline key benefits of the new product. This format makes it easy to read, with links on the page providing access to further information. 

Roofing:
Achieve a Pitch-Perfect Roof with New VariPitch Ridging
This article identifies a key challenge for roofing and outlines how this new product resolves this issue. The article clearly details scope of use and technical support available and gives readers access to further information on EBOSS.