Did you know about EDMs?
EDMs are targeted solus emails incentivising specifiers to register for practice presentations and info packs or complete market research surveys. Separate to the EBOSSNOW newsletter which includes articles from multiple suppliers, an EDM focuses solely on your brand.
With an audience segmented by profession and region, EDMs are an effective way to quickly connect with targeted NZ specifiers and builders.
Product suppliers use EDMs to share news about a new product or range, offer information packs, generate leads, get specifiers to register for prizes or complete market research surveys. This is a fully measurable option: we track how well the EDM is performing and give you a full statistical analysis of the campaign’s performance.