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Specifier Insights
Since 2012, EBOSS has conducted a biennial survey of New Zealand architectural and construction professionals, gaining insight into the trends of product selection and specification.
Areas of focus include how technical information is best presented, compliance and performance concerns, breaking habitual specification and successful approaches to launching new products.
Grow market share
What does it take to break habitual specification?
Launch new products
What are the most effective approaches to announcing new product launches to specifiers?
Learn about your market
What information do I need to provide to specifiers for my product category?
The findings from these surveys are published in the research document Specifier Insights and revealed at EBOSS's annual architectural marketing conference Specified. Product suppliers with a product catalogue in the EBOSS library receive a complementary copy.
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