StopDigging!
VANTAGE Windows & Doors
Dimond Roofing
Roofing Industries
Cabot's
dormakaba
GreenStuf
Terra Lana
EBOSSNOW articles vs. Detailed blog posts
If you are a product supplier, you may find it tricky to work out what you should write for EBOSSNOW and what you should write for Detailed. Below is a handy guide which outlines the key differences and what we are looking for in each publication.
| Detailed Blog Post | EBOSSNOW Article |
|---|---|
| 300 - 800 words in length | 150 - 400 words in length |
| Detailed personalises the unique expertise your business offers to service architects in the form of a blog fronted by an individual technical expert from your company. | EBOSSNOW is an advertorial article that showcases your product and how it has and can be used by specifiers (ie in a recent project). |
| Written in the 1st person (I, we, you) to show that the blog is fronted by an individual personality/representative of your brand. | Written in the 3rd person (Brand XYZ, architects, builders) to reinforce the fact that the products are supplied by Brand XYZ (and not EBOSS). |
| Can be used to discuss an architectural problem your team encountered: the background and possible solutions. Outline how a solution was reached without outright advertising the product or solution. | Can be used to promote a project with a case study including details on how a particular product helped to solve an architectural problem. |
| Avoids mention of specific products, instead focussing on product categories (eg. waterproofing membranes or movable walls) | Promotes a new or existing product, going into detail on that particular product’s features and benefits |
| Goes into specific technical details and may include calculations, tables or graphs to further explain ideas. | Only gives an overview of technical details (with more specific info available on your brand’s EBOSS product pages or by contacting a specifier rep). |
| Makes specifiers aware of your company’s technical expertise. | Makes specifiers aware of your product range. |
| Features 1 submitted image that fits with the theme of the blog post (can be from an image library). | Features 1 - 5 submitted images of the product (preferably in-situ) or project. |
| Promoted in an e-newsletter sent to 30,000 subscribers each month. Featured alongside 2 - 7 other blog posts. |
Promoted in an e-newsletter sent to 30,000 subscribers each month. Featured alongside 10 - 20 other articles. |
| Architects will find your article in search engines when searching for the answer to a particular design question. Eg. “How to insulate skillion roofs” |
Architects will find your article in search engines when searching for a particular type of product. Eg. “Skillion Roof Insulation” |
