In fact, the head-turning Reverse 100 and Converse 100 are mainly made of reprocessed nylon fishing nets, plus recycled drink bottles and bitumen backing, which is a byproduct of oil refineries. Bitumen is also very easily reused.

The Modulyss factory also employs solar power, uses recycled packaging, has a zero waste in production policy, and has single-site manufacturing among its environmental standards.

However it is in style where these products really stand out. The very tight mini-tuft construction looks and feels like a woven material but is in fact carpet with a real design twist.

Reverse 100 has a very sharp linear design, whereas Converse 100 has a quite surprising depth of character - almost like an illusion. You have to see it to appreciate it.