EBOSS EDMs are branded solus email campaigns that are targeted to specifiers, making them perfect for launching new products and generating new leads. Separate to our EBOSSNOW publication which includes articles from multiple suppliers, an EBOSS EDM will focus solely on your brand.

You can use EBOSS EDMs to share news about a new product, offer information packs, generate leads or invite specifiers to take part in market research surveys.

With an audience segmented by profession and region, EBOSS EDMs are a time and cost effective way to quickly connect with targeted NZ specifiers and builders. This is a fully measurable option: we track how well the EDM is performing and give you a full statistical analysis of the campaign’s performance.

EBOSS EDM case study: 150 warm leads in 2 days

Recently, we worked with a supplier who came to us with a new product to launch. EBOSS worked with them to design an HTML creative using assets from their website and technical information. The creative focused on promoting the product as a solution to an existing problem and the benefits to the architect with the opportunity to register for a sample pack. For maximum impact and to encourage registrations, the supplier offered an opportunity to go in the draw to win an incentive. We set up a landing page with a registration form to collect leads.

The result?

Within 2 days of the product launch EDM, over 4,000 architects had read the email and just under 400 clicked through, with a further 150 registrations.

The product launch EDM coupled with display advertising, digital initiatives and in practice presentations was a highly effective launch to a targeted audience.

Get in touch to get specifiers thinking about your new product